How effective are emotions in stimulating e-commerce activities, increasing sales of products or services, and improving brand equity? The influence of emotions

Animated commercials; It has brought a catchy and entertaining feature to the advertising and marketing sector with humor, stylized characters, characterized animations,

Communication manifests itself at every point where there is live interaction. Along with the digital revolution, the communication skill that people prefer

The effect of colors on people is completely personal and cultural, a color that brings happiness and peace to some may be

As humanity, we access information faster and easier than ever before. Moreover, this speed and convenience continues to increase day by day.

Tiktok, which has emerged as the most popular medium of recent times, is not only an addictive scrolling tool used by the

We wanted to take a look at today’s advertising practices and predictions with the trends predicted at the beginning of this year!

In an increasingly competitive environment with the effective use of technology in brand communication, brands are starting to try many ways to

With the rapid rise of technology, measurable hyper-personalized digital marketing messages began to offer an advantageous way to easily attract consumer attention.

The influencer community, which is now discovered by all brands, that its effect on purchasing decisions is undeniable, has become an integral