This way, which brands perceive as an economical and efficient, fast solution, causes a substantial decrease in communication performance, shaking of the brand image and losing its position in the market if it does not have a long training and planning process behind it. Considering that many local and national brands do not invest in inhouse communication and act with a sudden decision without including employees in the necessary training and orientation processes, this does not surprise communication professionals.
How to Create a Quality Headline That Will Increase Click-through Rate?
In the digital age, the most important point that makes the choice between reading or not reading while encountering countless content every day is the impressiveness of the title selection.
Convincing Communication Tactics That Increase Marketing Power
The principle of persuasion, which is the basis of an effective marketing communication…