“We need good branding!”, “We want to be a brand!”, “We want to be a different brand in the perception of our target audience.” “These and many similar sentences are heard frequently in our industry. Well, what does brand mean? How long has the concept of brand developed in our lives?

I want to tell you a little bit about these in today’s article. “Marka” is used in Turkish and “brand” or “branding” is used in English. When we investigate the origins of the word brand, we are greeted by the old Norwegian word “brandr”. 

If you are wondering what this word means, let me explain right away, it means “burn”. It means to give personality to the product by burning and tattooing.