Many advertisers want to give their messages seriously while communicating with their target audience, but the bouncy (!) Young people of advertising

Brands positioned in the digital world; while creating the opportunity to interact with the target audience online, it minimizes the distance between

Generation Z, which started to come to the focus of the marketing world a few years ago, started to attract attention again

One of the most important criteria that puts digital marketing forward is that it can be measured. Tracking the transformation in advertising

Just as we make certain definitions when introducing or talking about people in daily life, this also applies to brands. Brand identity;

rand name, which is one of the factors affecting the branding process; In the modern age, where competition is growing, without the

One of the issues we have to think about the last 20 years has been climate and environmental changes. This issue, which

Can social media, that challenges traditional channels and enables new management generations by focusing on innovation against optimization change against continuity, lose

How Did The Pandemic Affect Market Shopping Habits, Are Consumers Used To Shop Online? Coronavirus limitations and hygiene concerns were also reflected

Partnerships of different brands belonging to the same sector; It is a preferred business model as it has advantages such as more