Alphas of the Future

Generation Z, which started to come to the focus of the marketing world a few years ago, started to attract attention again after the pandemic. As you know as brand managers, as the world changes, generations emerge that develop with it and become distinct after every major social event. For this reason, the generation Z is very valuable to us, because this generation, which is different from other generations, is more open-minded and more daring about change, continues on its journey by being affected by the social, psychological and economic changes experienced after the pandemic.

Generation Z now makes up about 20% of the world’s population. In other words, they are too many to underestimate and a strong generation whose effects cannot be limited to consumption and lifestyle alone.

What are the main features of this generation, which willbe the alpha of our future?

  • Generation Z individuals are defined as the generation with the highest synchronization of hand, eye, ear and motor skills in human history.
  • Generation Z consists of individuals with an entrepreneurial character who are mature, know their business and can manage themselves.
  • Generation Z has the ability to adapt to all kinds of technological developments. Being intertwined with technology is the basis of their lives.
  • While it is important for previous generations to socialize face to face, it becomes important for the Z generation to communicate with the benefits of technology.
  • The generation that is always online wants to see instant results.
  • The generation that is so close to technology can access information easily and quickly.
  • Generation Z individuals find it difficult to use information, although they can make connections between the information they have accessed.
  • Generation Z wants to do jobs that will make a difference in the world and turn their hobbies into work.

Our strategy team investigated these features listed above and explained them in our Social Mandalina blog 3 years ago. We proudly see that this research and predictions did not lose its function even in extraordinary situations such as a pandemic, and managed to guide ourbrands.

However, we are going through a very critical process in the context of social sociology; many communicators have never experienced such a period before, and the crisis plans prepared did not include a headline “How should the reactions of post-pandemic generations be managed?”

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