The principle of persuasion, which is the basis of an effective marketing communication, is one of the most important factors that provide
Since strategy is inherently a pre-creative step, its function and importance are not easily understood. However, strategy is a roadmap held by
Defined as the most popular of social media channels, Instagram offers many advantages for brands when used with the right marketing tactics.
“We need good branding!”, “We want to be a brand!”, “We want to be a different brand in the perception of our
Every client who knocks on the door of the agency carries the expectation of a creative job, a campaign, young people who
Neuromarketing, a concept that emerged from the combination of neuroscience and marketing, offers techniques that increase the impact of content production today.
There are many reasons why communicators insist that you should continue advertising when there is a decrease in consumer disposable income and
In 2020, where we had to be in a social isolation environment with the effect of the pandemic, we had both difficult
The acceleration of digitalization with the developing technology has led to the adoption of new approaches in marketing strategies. Today, customers use
We are leaving behind a year when the dynamics of the marketing, advertising and art world were redefined and the importance of
