As communicators, we always strive for our brands to be in the spotlight and to take part in channels where they can deliver their message at the right time and in the right place.
Of course, each brand’s target audience, commercial goals, and philosophy can be different, and the recommended medium is shaped accordingly. However, we mostly recommend the open air channel for brands whose market is Ankara. It is an ideal channel especially for our brands operating in the food / service sector, and there are several different reasons why we recommend this channel to our brands, which we have observed that we have received very good sales over the years.
Opportunity to Reach Large Audiences with Outdoor Advertisements
Thanks to the open-air advertising areas located in the busy and traffic-intensive locations of the city, brands can reach large audiences, the ads automaticallypresent themselves to the audience and do not disturb the target audience; it does not divide theseries it watches, it does not bore it with advertising periods.
Open Air Media is Budget Friendly
Comparing the audience, message frequency and cost, it can be said that open air is budget-friendly for brands. This channel, which offers different options according to the budget of the brand, is advantageous in this sense.
The Limits of Creativity in Open Air Media is the Sky
For brands that want to attract both the attention of the audience and the eyes of the whole city, outdoor creativity does not set limits. Open air gives brands a space to present the message creatively in different forms, designs and solutions and to take part in life.
Strengthens the Effect of 360 ° Campaigns
It provides benefit to the brand as a reminder for the outdoor consumer, which reinforces the messages of the campaigns on TV, radio and digital
Includes Brands in Smart Urbanization
With the development of technology and the increase in the need for smart cities, brands can create a new space for themselves with innovative works included in outdoor advertisements and strengthen their positioning by collaborating with regional administrations.
Outdoor media has numerous advantages, if you want to take advantage of these advantages foryour brand, but you are not sure where to start, you can get professional support.
Dwt Mandalina / Ayşegül Baysal / Digital Strategist
