BRANDING - COMMUNICATION STUDY
KAFES FIRIN
Kafes Fırın took the first steps of its adventure by producing homemade desserts for cafes in Ankara with its own small sales unit in 1994. In order to be an important part of the journey that connects the east and west of the city for its valued customers, it has continuously developed itself and has become an Ankara classic over time.
In all of the communication works we prepare under the guidance of the new positioning we create, the new image and the new language; instead of building on imperative monologues, we addressed the messages we want to convey to our audience by adopting a communication approach that invites action by bonding.
We were awarded with the ‘’Certificate of Achievement- Region’’ in the “Best Retail Category” at the 2011 Kırmızı Awards with our creative works that we have designed to serve the strategic goals of our brand.
