We started the solution partnership of our brand in the field of communication with the SWOT analysis we prepared. When we look at the analysis and the characteristics of the brand, we determined the communication language by seeing the uniqueness that we can focus on in our work.
In order to convey the brand promise and campaign message to the right target audience, we continued the process with target audience analysis. While conducting the target audience analysis, we observed the Clinic’s guests, evaluated the psychographic and demographic qualities of our audience. After evaluating our potential and existing audience, we conducted a comprehensive competition analysis for our brand.