After the corporate identity studies, we prepared a public spot scenario in order to attract the attention and interest of our target audience. The main protagonist of the script; We identified him as a charismatic, cold-looking but emotional character who represents dangerous matter. “I am dangerous substance. I want humanity, nature and lives to be safe more than you, so listen to me very well. ” We enabled the dangerous substance to communicate with people. We have also carried the dangerous substance to social media, which explains that the biggest cause of industrial, chemical and technological accidents that have caused many damages to life and lives is actually ignorance until this time. By transforming social media platforms into an educational medium where everyone can learn new information, we raised the awareness of countless people.