We fit creative advertising solutions in accordance with the needs of the era and its masses in the branding story of Chefs & Jars, which fits the recipes of talented chefs growing in different countries’ lands into jars.
Chefs&Jars planned serving world cuisines with jars in this geography where a culture that enjoys long conversation around crowded tables, that traditionalizes its habits and which cannot easily accept differences stands out. Brand collaborated with us to break the communication barrier in front of it.
Well, what have we done to overcome this obstacle?
The first job we did was to develop a communication strategy by understanding the behaviors, motivations and instincts of our target audience. In this context, we analyzed the needs of our brand to the finest detail, offered advertising channels where they could directly communicate with the target audience, and produced web site content that aroused the desire to explore different cultures.
We designed packaging and menu works that increase the attractiveness of the products, prepared communication activities that mobilize users on social media platforms, and at the end of this process, where we did much more, we ensured a sincere and pleasant dialogue with our brand and its audience.