A TARGET AUDIENCE; NAMED AS ZOOMERS, GEN TECH, DIGITAL LOCALS AND Z-GENERATION MAKES ONE OF THE MOST POPULAR AGENDA OF LAST TIMES
Generation Z, which is in the middle of breaking points and technological developments; is a generation that political leaders and advertisers are most curious about. This generation has dynamics that resemble equations with many unknowns, which sometimes create difficulties in predicting behavior and expectations.
Our brands trying to keep pace with the variables of the marketing world are also keeping an eye on this generation. This generation, which forms the unknown equation of the prepared reports and the plans created, is expected to be strong enough to determine the future of the branding moves in the coming years. For this reason, we reviewed the basic rules for our brands to achieve their goals and decided to simplify and share them. What you need to do to keep your brand in mind and develop at a time when Generation Z dominates the marketing World are listed below.
Build the convenience factor in your brand channels; Do flawless social media management, build a fast and smooth purchasing experience, prepare a complete and error-free website, and improve your customer service. This step will prevent not only B2C brands but also B2B brands from failing.
Diversify your channels; The primary, secondary and tertiary target audiences you set for your brand can be active in different channels. If it is the Z generation; it is obvious that you need to be active in more than one medium. For this reason, try to distribute your content to different channels instead of going through a single channel.
Include technology experts in your brand’s team; try to get the opinions of IT and communication experts. Try to develop their recommendations with your agency to integrate new technologies with your brand and use them for your promotion.
Follow the most successful and unsuccessful global brands closely; Analyze the crises experienced by brands, the ways they branding, their successful moves and their failures.
If you can’t fund primary research, be passionate about secondary research. Keeping track of up-to-date data is a method that will protect you from false investments as well as take advantage of opportunities.
If you need more suggestions and tactical plans to successfully communicate with Gen Z, you can get support from a professional full service agency.
Dwt Mandalina / Ayşegül Baysal / Digital Strategist