With the pandemic period, the importance of online stores has once again made itself felt in the marketing world. While some brands saw the inadequacy of physical merchandising, some brands started to take quick steps to strengthen their stores in the digital world.
So, when faced with such a picture, what should brands do to be successful in the e-commerce world that increases profit and turnover?
Consumers’ buying habits, dynamics and psychological factors that affect differ. Brands that analyze these variables are on the winning side.
Shoppers receive information from many sources and are affected while making their purchasing decision. The speed of the sales advisors, the loading speed of the website, and easy and understandable instructions are the first determinants that come to mind. If you want to know what other factors are and what should be done to be successful in this field as a brand manager, you can read the rest of our article. The concept that greets us first is customer-oriented e-commerce.
Focusing more on what your customers buy and what they actually want to buy than what your site sells will enable you to empathize with them and understand the customer journey. In doing so, you can follow the basic steps below;
Design the shopping experience around the way people buy. Look for ways to communicate warmly with your customers online.
Simplify the steps for impatient customers. Online shopping is preferred because it is fast and easy. Simplify your site and shopping experience.
Focus on individuals, not audiences. Encourage your team to criticize your site, evaluate it from the perspective of customers, do not approach it holistically, and listen to individual experiences.
Be quick. Have the keywords of speed and transparency in managing virtual assistants, cargo and all areas you can think of.
Make yourself lovable. Show your efforts to gain customers in your physical store for your online store as well. Be generous and caring.
Use the possibilities of technology. Go beyond ordinary solutions. Spend budget and time on virtual trial rooms, augmented reality, mobile applications.
If you are not sure what to do about e-commerce, you can get support from a professional communication agency.
Dwt Mandalina / Ayşegül Baysal / Digital Strategist