We are living the hard times together as the country, theearthquake in Izmir shook all parts of the country deeply. Many painsand losses such as the 99 Marmara Earthquake, Van Earthquake and Elazig Earthquake came to mind. While going through this painful process, brands that have learned good and bad lessons from thepast earthquakes and crises rushed to help. Unfortunately, therewere also big brands that failed.
The brands that send aid and communicate according to their product ranges and sectors, announced their communications through social media. Brands are generally planned to be helped in cooperation with official authorities such as Kızılay, AFAD and İzmir Governorship.
In addition to brands, the municipalities that are progressing towards becoming a brand withtheir communications also mobilized for the earthquake victims of Izmir.
Influencers, who have a strong influence on social networks, also supported this process by sharing help information from their accounts and lists of needs.
In such difficult times, we recommend brands, institutions and individuals to maintain theircommunication. How to continue communication in these situations?
- Respectfully
- Empathically
- Indulgently
- Understanding
- Quickly
- With purpose-oriented messages
- By addressing every channel In cooperation with official institutions
- By informing at every stage
It makes us happy to see this exemplary crisis communication in most of the brands in the IzmirEarthquake. We hope that brands, which are known with scandals in this earthquake, will once againstudy their lessons and review their communications.
Dwt Mandalina / Ayşegül Baysal / Digital Strategist
