Why are there gaps between brands that offer the same product or service, how can some companies change the rules even though they are new players in the industry, and why are they constantly challenged including themselves? Searching for answers to these questions is very important for brands that want to be successful. That’s why I listed the reasons for successful brands and what you can do for your brand.
There Are Values and Ideals Behind The Most Successful Brands
It is not possible to achieve long-term success with a talented manager or short-term strategic planning. People, economic tactics or strategies are not the only ones involved in the anatomy of successful companies. The visionary perspective that has become a true ideal and part of the company is effective in success. Therefore, if you want to make your company one of the successful brands, you should focus on your own values first. Your values are your most important brand asset that cannot be imitated.
Great Achievements Are The Work Of Great Passions
Brands that run without tiredness in pursuit of an original ideal, not after numbers, and take creativity with them as travel companions are successful. In order for your ideal embraced with passion to affect not only you but also others, it must be rare and virtuous. You should include a feature that your employees and customers can dedicate to your brand.
Only Leaders Have Followers
You should work for your employees to be authentic and avoid being a derivative in the industry. When it comes to advertising and promotion, you should not limit your communication agency, you should free it. Your reason for waking up in the morning for your brand should be the excitement of “putting something new”. In this way, you can determine the rules even if you are new to the sector.
Surprising is the Best Place to Set the Bar
Ordinariness is like a poison that kills everything, people want to be surprised, and when they are surprised it gets magical to them and takes risks for more. Therefore, if you can surprise your stakeholders, you can become one of the successful brands. You can also be surprised by maximizing pre-launch privacy, or by introducing a brand new competitive advantage to the industry. Regardless of your industry, there are things that can surprise your customers and competitors, and you should take your time to explore them.
The Reasonable Can’t Breakthrough
Being content with the options offered to you is not a model of behavior that will grow your brand. You have to be stubborn about transforming and developing options. Things that seem improbable appear when you try to be reasonable. You don’t need to choose between high value and low cost when you don’t compromise and become an explorer.
Insist on Innovation Provides You
Companies have innovation units that are thought to be doing right but are wrong. Innovation is much more than what the team produces, innovation needs to be a basic material that permeates everything your brand does. There should be innovation in everything from your products to your services, from your business models to your long-term value strategy. If you want to be a successful brand, you should not see innovation as a side endeavor and you should not impose responsibility on a single team.
Think Like a Scientist, Feel Like an Artist
Many corporate executives appreciate digital intelligence and enjoy numbers, but companies lacking the artistic spirit cannot develop products or services with enviable success. You should make room for people who can use both halves of the brain in your teams. Numerical data is of course important, and you can relieve your economic concerns only when you encounter numbers, but the obsession with costs can be what keeps you from being successful. You should always consider this.
Dwt Mandalina / Nurettin YAY / Head of the Agency